Category Archives: sites

OODA: Observe Orient Decide Act Faster Than Your Adversaries

OODA is the famous fast-paced decision-making model that emphasizes out-thinking your adversaries. First captured by Colonel John Boyd to articulate fighter pilot success models, it has been applied to international business, cyber security and just about any competitive environment.

Applying OODA methodologies to your business can help accelerate your products to market and help you beat the competition. This is especially important in the age of ubiquitous computing we all find ourselves in.

OODA is also the name of a new consultancy designed to optimize your actions.

The consultancy OODA helps clients identify, manage, and respond to global risks and uncertainties while exploring emerging opportunities and developing robust and adaptive strategies for the future.

OODA is comprised of a unique team of international experts lead by co-founders Matt Devost and Bob Gourley. Matt and Bob have been collaborating for two decades on advanced technology, intelligence, and security issues.  Our team is capable of providing advanced intelligence and analysis, strategy and planning support, investment and due diligence, risk and threat management, training, decision support, crisis response, and security services to global corporations and governments.

For more see:


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Put The CTOs and CISOs of @CrucialPoint on your side

Crucial Point LLC is a strategic technology and due diligence consultancy formed by Bob Gourley in 2007. Since then Crucial Point has served over 100 businesses across multiple sectors of the economy with advanced technology services including cyber security consulting, due diligence reviews, security engineering and federal market advisory services.

We serve high tech firms with advanced and particularly virtuous technologies by providing business growth consulting and services. We publish the community-focused and sites.

Bob is also the co-founder of the cyber risk consultancy Cognitio Corp.  Bob is the author of highly regarded reference to adversaries in cyberspace, The Cyber Threat.

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