The concept of some component (usually software) that manages your personal data is not new. The idea is often associated with Doc Searls, who developed ProjectVRM, which advocates that customers take control of their data in the form of “Vendor Relationship Management” tools.
In my dealings in the consumer IAM space, I’ve become increasingly aware that digital identity and its applications, needs to be opened up – to do “jobs.” That is, the identity that says, I am who I say I am is more of a conduit to transfer data between me and some entity I want something from, than a statement of my digital self. Our digital lives are now so much more than using login credentials; equating Facebook with a digital identity now seems naive. Instead, services that allow us to perform dynamic identity-based transactions are setting the stage for a new era in personal data.