Daily Archives: May 6, 2018

14 Social Media Disasters Ready to Strike

There are many ways that you or a small business could get caught up in a social media disaster. Can you think of any off the top of your head? If you are like most of us, probably not. Here are 14 ways that you could be in danger:

  1. A Terrible Online Reputation – Do you keep a watchful eye on you or your business’ Facebook page? Are people posting to it? Are your staff? Even things that seem good-natured at first can be taken the wrong way by friends or potential customers.
  2. Racy Images or Text – If you or your employees are sharing racy text or images on social media, it could negatively affect your life or business. Though you definitely can’t control what they are posting, you can certainly educate them on the smart use of social media. Typically, these things happen because someone is ignorant about it, not feeling malicious. Even something as innocent as sharing a scantily clad photo of themselves while at work or play could give you or your company a bad name.
  3. Imposters – You might be surprised, but there could be someone out there posing as you or your business. So, make sure to patrol the internet to see if anyone is using your company’s logo or name. This even includes phony websites. Set up a Google Alert to notify you if your name or your business name appears online.
  4. Financial Identity Theft – It might seem harmless to post a photo of your employee’s puppy on your company website, but it could lead to financial identity theft. How? Well, if you post the photo, you surely would post the name of the cute little guy, and many people use their pet’s names as their passwords or answers to security questions. With that name, now identity thieves could have one more piece of the pie that they will use to hack into a financial account. Post pics of puppies all day long, just don’t use their names.
  5. Photo Geo Tracking – When you post photos, make sure that the GPS technology is off. This way, criminals can’t use it to find you or your employees addresses. Yes, GPS technology can save lives, but it can also ruin them.
  6. Robberies at Home – Make sure to educate your family or staff about the dangers associated with posting business or vacation travel information on social media. Burglars often use social media as a way to find a good house to break into. If they know Bob in accounting is out of the office and on vacation, they also know that he is likely not home, making his house a target.
  7. Corporate Snoops – It’s also possible that a spy could set up a page on Facebook, post as an employee of a well-known company or other branch, and then attract your real employees to a fake group. This way, he knows that they could give him sensitive information about your business, as they see him as trustworthy.
  8. Sex Offenders – Know who you are talking to online. Also, make sure to tell your staff to be careful when communicating with someone new. This person could be a sex offender, or worse.
  9. Attack of the Badmouth – At some point or another, you will get a disgruntled employee. Perhaps this person believes that they were unjustly terminated, or maybe they still even work for you. Employees who believe they have been “picked on” might try to get revenge by posting a bad review or blog about your company.
  10. Bullies – You might also find that one of your friends or employees is a bully. Are they posting bullying comments on your social media sites? If so, it could be bad for business.
  11. Government Spies – Even if it seems outlandish, many reports say that there are certainly law enforcement agents of the U.S. government that use social media to learn more about criminal suspects.
  12. Fake Sites – Someone could set up a fake site and pretend that they are from your business. When customers go to that site, they unknowingly give information about themselves, such as account numbers, email addresses, and phone numbers. Now, the bad guys have access to this information.
  13. Account Takeovers – You might remember when the show 60 Minutes, the Associated Press and others had their Twitter account hacked. The AP tweet that got out, claimed that then President Obama had been attacked at the White House. The stock market dropped significantly causing billions in losses as a result. If it can happen to the AP, it can certainly happen to you.
  14. Liability – Though you can use Facebook’s privacy settings to hide posts, that doesn’t mean that they can’t be used in some type of legal case. And studies show that Facebook is being used as evidence in 1 out of 5 divorce cases.

What is the takeaway here? It’s that there is no such thing as a fully private Facebook page just because you might have all of the privacy tools in use. A person with bad intentions, or your own ill conceived posts or a skilled hacker can still get in and ruin your good earned reputation.

Robert Siciliano is a Security and Identity Theft Expert. He is the founder of Safr.me a cybersecurity speaking and consulting firm based in Massachussets. See him discussing internet and wireless security on Good Morning America.

Protect Your Company with This Social Media Security Advice

Social media is an excellent tool for small businesses, yet, the use of social media by small business staff can definitely put the company in danger. Many small business owners and managers don’t realize this.

Recently, I was talking to employees of a credit union about what to do in a robbery. Before this presentation, police officers had staged a robbery in the same credit union. The fake robbery was so real, some of the tellers were brought to tears, thinking they were really getting robbed.

After they were filled in on what was happening, everyone on the team discussed it. One of the most telling moments is when one of the tellers shared her story. During the mock robbery, one of the “robbers” handed a teller a note. It said this: “Your husband works at Pine Street Motors. We kidnapped him this morning. He is being held at another location. If you hit the alarm and notify police, he’s going to be killed.”

How did the bad guys know that her husband worked at Pine Street Motors? They simply looked online. They found the name of the bank, and then found out that the teller was listed as working at the bank on social media. Her social media account was connected to her husband’s, and his account said that he worked at Pine Street Motors.

Yes, it was that easy.

Here are some tips for social media that you might want to share with your staff:

Don’t Tell the Internet Where You Work

Tell employees that it’s not a good idea to share too many details about their work on social media pages. Though you can’t stop them from adding their employer on Facebook, you can tell them how this information can be used against them and the company. Make sure that they understand that this information could backfire and harm everyone involved.

Teach Your Staff How to Use Privacy Settings

You should also teach staff how to manage their social media privacy settings. Ideally, they should have maximum protection on every account. The default settings are lacking, and those put them at risk for hacking. You should also tell them that even the highest settings that social media sites have won’t keep everyone out. However, this level of protection is better than nothing.

Create a Workplace Policy for Social Media Use

Set up a policy in your workplace for social media use. Make sure this policy covers what employees associated with your company can say and what is totally prohibited.

Stop Banning the Use of Social Media in the Office

The moment you ban the use of social media at work, that’s the moment that someone will sneak around and do it anyway. This, of course, leads to dangerous things, as they can try getting around the firewall and other things that make your network vulnerable.

Train Your IT Team

Finally, make sure that your IT team is up to date on the latest ways to combat online-security issues. These teams must also know about the security risks that your business faces due to social media.

Additionally, the policy for employee social media use should be examined and updated quite regularly, and make sure to enforce it, too. Invest in anti-virus protection and make sure that all operating systems and browsers are always kept up to date when updates become available.

Robert Siciliano is a Security and Identity Theft Expert. He is the founder of Safr.me a cybersecurity speaking and consulting firm based in Massachussets. See him discussing internet and wireless security on Good Morning America.